1st draft Album Advert

This is my mock up/1st draft of my album advert, which shows how I would like my own album advert to look like. The image on my album advert will be of the band and will have a 3D effect that has been influenced by other album adverts. This show all the conventions of an album advert. 

1st Draft of Digipak

This is a mock up/1st draft of my digipak, I have included the images that best suit my digipak and go along with the images from my contact sheet. I have added the blue so that it stands out from the rest of the black and white images and shall continue on using the colour blue. This is close enough to how I want to my final digipak to look like. 

Album Advert Analysis

I have presented my album advert analysis through 'emaze' and I have analysed the way certain digipaks are aimed at a specific audience. I have added in the conventions of an album advert, so that I can use that in my album advert, when I produce mine.

Digipak Analysis

I have presented my digipak through 'emaze' and I have analysed the way certain digipaks are aimed at a specific audience. I have added in the conventions of a digipak, so that I can use that in my digipk, when I produce mine.

Editing behind the scenes

This presentation is the behind the scenes of the editing process. It shows editing skills and some pictures of group members working on the music video. This is just some evidence of editing behind the scenes.

Music Video Feedback

This is the audience feedback from my final music video. we recieved positve feedback from our peers and we have achieved to get across the narrative of our video. The theme of our music video is cleary seen and from our feedback it shows that we were successful in doing so. One of our questions was 'Would you make any improvements to our msuic video?' and the response we got was to make the two band members have a bigger role in the music video because it was as if they were 'bystanders', however, as my group and I were planning we discussed that the band will have one main singer and the other two will be the ones who play the instruments, they make up the song, which shows that they are harldy left as 'bystanders'. Overall, we got positive feedback on our final music video. 

Final Music Video

 This is the final music video, were my group and I have used our feedback in order to improve it from the 1st draft. We have added more scenes with the band in order to enhance  the theme of youth and freedom. We added more editing techniques so that the video cuts to the beat in order to make it more lively.  

Music Video Inspiration

We have used this music video as inspiration from the editing as the visuals are in sync with the beat and there is variety of different techniques that have been used, which is what we have tried to incorporate into our music video. The editing of this music video is exciting for its intended audience and so we have tried to portray that in our music video as it makes it appealing for the audience. 

We have used another music video for inspiration - Ben Howard, I forget where we were. This is a still music video and they have a soft shot of the scenery at the beach, which is one of our main locations. The location portrays a place where good things happens and where is a place of peace. We have used this specific location as its a peaceful location and since we have a theme of youth, its all about friendship and the beach creates those memories. 

Beyonce's music video is all about fun as the artist is at a theme park with friends ad the fact that she is going on all the rides is portrays a fun and lively atmosphere, which yet again is what my music video is trying to portray. When we fisrt watched it, it gave us that initial thought that a funfair would be key to portray an exciting atmosphere. 

This is also another video where we saw the projection onto the artist and it made the music video look much more appealing and so in our own music video we projected scenes of travelling unto the singer and the band. 

The artist Ben Howard has been had a major influence in the music video as nearly all his music videos are exciting or are peaceful. 

Organisation for Photoshoot

I have used 'slideshare' to present the organisation for the photo-shoot, it show that my group and I effectively communicate in order to make thing easier and quicker to move on to designing our own digipaks and album adverts. 

logo design

This is my presentation for the logo design for the band. 

Layout of digipak & album advert

I have used 'slides' . This presentation shows the layout of my digipak and album advert and a small explanantion of specific things that I want on my digipak. 

2nd draft of music video

This is the second draft of the music video, where my group and I changed aome clips and added new clips as a result of our feedback. From our feedback we changed the clips to be more about the band rather than the main singer especially in the chorus. We have also completed our editing in the last scenes of the music video just like we said in our rough cut.

Feedback & Response

Here is our feedback response from our first draft of our music video. Over all we got positive feedback but our improvements were to have more shots of the band rather than the main artist alone in order to highlight the theme of youth since youth is about having fun with friends.

1st Draft of Music Video

Here is our rough cut for our music video. The feedback we shall get from our rough cut will ensure my group and I on what to do next as it will be much easier to create the final music video. 

Vlogs (behind the scenes)

This is our video log, when we went to film at Heathrow airport.

What went well?

We were able to get the bands style image as we had already planned out their costume so that it will look appropriate for our genre and for or narrative theme.We also got various footage and shot/angles of the band including footage that was not planned in order to have a variety of shots for when we have to edit our music video. 

What didn't go so well? 

Unfortunately, as we were at the airport there was a problem with privacy and so tried not to have people in the shot whilst we were filming. However, this was difficult to do as there was many people in our shot. 

This video log is from when my group and I went to shoot for one of our fisrt scenes for the music video; Liverpool St and Canary Wharf.

What went well?

Fortunately, we were able to get all the footage we wanted and got all the shots we needed for the editing process of the music video. 

What didn't go so well? 

Some problems did arise, as in Liverpool Street the tripod we used was not working properly as it was unsteady, which meant that we had to hold the tripod and hold the camera for ourselves.  

This is the behind the scenes at the beach for the verses and for some of the chorus for the music videos.

What went well?

We were able to go to our location when it was sunny, which is what we wanted. We brought with us all our equipment that we had planned to use and used it effectively. We were also able to get some good shots for the main verses of our music video. 

What didn't go so well?

However, we only had limited time to film as we had to get back to school as it was the only day we were able to shoot as we each have different timetables. Another issue was that we did not focus entirely on the footage whilst we were filming and later realised that some shots were darker than others. As well as this the colour smoke bombs did not work at one point making it quite unreliable, which became a waste and limited the time we had there. 

The behind the scenes footage features the shots that we wanted for the chorus of our chosen song.

What went well?

The studio was what we wanted as it had the white wall that was made out of bricks that was trendy for our genre-indie. We had all our equipemnt and the projector was easy to use and we had no hassle with it. We had a variety of shot/angles from low angle shot to extreme close up shots. 

What didn't go so well?

As we only had 2 hours to film, we were put under pressure to ry get as much footage as we could we only focused on the main singer rather than the whole band, which is what the indie genre is about. 

This video log features the behind the scenes of our screen test that was straightforward. We had no problems when filming this as we were just testing to see our artist lip sync in different angles. 

This footage is showing when my group and I went to film at a amusement park in order for our music video project the theme of youth. 

What went well?

The amusement park had all the lighting we needed as it was bright and colourful, which is what we needed to highlight the theme youth and to use that lighting to make the band look like they are having fun. Another reason for it going well was that the park was not full and so we had better footage as there was not a lot of poeple getting in the way.We got much footage from the bumper scenee. It was fun to do and made us even more enthusiastic to film, which is what is seen in the footage. 

 

What didn't go so well?

Some of the rides were far too much expensive that only allowed us to go on one(bumper cars)we had to use that time wisely. When on the bumpercars, everytime we got hit the camera would shake hence not giving us steady footage, however it made it look more relaxed and more as if it was the band truly having fun than it being strictly planned out. 

Organisation of planning/booking

This is evidence for the purchasing and booking, for the products and studio. These products helped us in the process of making our music video.

 

Production Schedule

This is our production schedule, where we have discussed the dates where we will be filming. We set out these appropriately as we have different schedules. This made the filming process much more organised.  

Actresses agreement

 The images on this presentation, is evidence that our actresses have agreed to our term and conditions that my group and I set. We also have the group representative signing the agreement.

Auditioning artists (screen test)

In this screen shot, it features the artist that will be featured in our music video.We have filmed using different angles and singing the fisrt verses of the song. As this is our screen test, it will allow us what we could differently in our actual music video such as pronouncing the words properly. We will also use the same angle shots including others such as low angle shots. The screen test was just done our main singer of the band in order to see whether she is right for our music video.

Organisation of props

This is the organisation of props. I have shown what we will use in our music video and from where we will get our products and equipment. As we have planned it, it makes it easier to know what we need and where we will get it from.

Risk Assessment

Production Title: Pumpin Blood                Assessor: Kenya Mendoza

Date: 03/11/14                                         

Locations: Southend, Liverpool Street & Canary Wharf Station, Studio

The risk assessment shows my group and I to see wether the risk is high or low so that we can be prepared during our filming process. 

Risk	Who is at risk?	Level of Risk	Control measure to be implemented
Sparklers	Crew and actors	9	Making sure that the sparklers are handled safely as it could lead to safety problems in injuring and burning the person
Stations (Liverpool Street & Canary Wharf)	Crew and actors	7	As the stations become overcrowded due to rush hour, the crew could be injured while filming these scenes due to the large amount of people where they could get squashed and trampled on. The crew should always be on a lookout that they are not in the way to prevent this from happening.
Stations (Liverpool Street & Canary Wharf)	The product (camera, equipment)	7	Making sure that the product is mounted on the tripod safely, due to the large crowds the camera may end up falling and breaking. In order to prevent this, the camera and equipment should be stored safely at all times.
Weather	Crew and actors	7	Checking the weather the day before filming, to ensure the weather is in good filming conditions
Theme Park	Crew and actors	8	Ensure that all crew and actors are safe during filming in the theme parks where it involves going on rides. To prevent any accidents, rides that are deemed too dangerous for filming should be avoided.
On location (beach scene)	Crew and actors	7	Scenes for the video include running around by the beach with a group of friends, actors could be injured due to tripping and to prevent this would ensure that the area is clear/safe enough to run around in.
Train	Crew and actors	7	While filming in the train, the actors and crew members could be injured or left behind. To prevent this, must make sure all crew and actors board the train together.
Band equipment	Crew and actors	9	Band equipment should be stored safely and should be placed in areas where it is less likely to cause any accidents. In order to do this, there must be a limited amount of people walking around while the band equipment is out to try and prevent any accidents.
Electrical wires	Crew, actors and product (lighting and camera)	9	If electrical wires are exposed, it could lead to the crew and actors tripping and causing injuries. It can also disturb filming as footage could be lost or the loss of lighting could interrupt a scene.

Mise en Scene (for each location)

Assessor: Megan Booth and Kenya Mendoza

This is the presentation for all our different locations and we have included all the equipment we need and the reasons why we have chosen these locations. 

Sourcing Possible Locations

  

Assessor: Me 

The Recce template of our locations, and what the possible issues are, and how we shall overcome them. It will allow us to know whether or not we will have any problematic issues with our filming process. 

Star Image Moodboard / Artist profile

Assessor: Megan Booth
This is the moodboard of what the main singer is likey to wear as well as her bandmates. It will make the process of choosing a costume easier. 

Shooting Script

The shooting script shows where the camera actions, seconds and editing are to be considered, in order to produce a detailed format for our music video.

Shot	Camera/Action	Time	Editing
1	Birds-eye view shot of businessmen and women, rushing to work. Shots are taken in different places e.g. Canary Wharf, Liverpool street, and Heathrow.	0.10s	Time-lapse and reverse editing
2	Establishing shot of the airport.	0.05s	Cut
3	Long shot, tracking a businessman/woman with a suitcase going one way.	0.04s	Cut
4	Camera tracks the band going the opposite way where the song initially starts. This would be filmed in the airport.	0.06s	Cut/Merge
5	The camera tracks the band from behind tilting up, from their feet, to the arrival sign above their heads.	0.06s	Cut
6	The first line of the first verse, would be the starting of the journey. One camera is on the train filming the band, getting on the train, form a long, to mid shot.	0.07s	Continuity editing
7	The camera that was initially tracking them, would show the train doors closing and departing.	0.06s	Cut
8	Mid shot from behind, showing the band getting off the train, at a different location (the beach). Establishing shot of the beach and band.	0.08s	Cross cutting
9	Continues on the beach scene with a mid-shot of the singer putting her fists up in the air.	0.06s	Matched cut
10	The next scene with the main singer in a studio setting with the projector on their faces and doing the same action as she did in the beach (fist pump)	0.12s	Cross cutting
11	The projector projecting videos and images that symbolise an adrenaline rush e.g. fireworks, explosions	0.06	Cross cutting
12	Long shot, band entering the theme park	0.07	Establishing shot
13	Hand held camera shot of the friends running to the arcade/theme park in the afternoon. POV shot of the group of friends on rides e.g. bumper cars, sky drop, turtle swing.	0.12	Sequence shot
14	Main singer is walking through the theme park/in front of rollercoaster night. Close up shot/ mid shot	0.06s	Eye line match
15	POV and a panning long shot of the friends skateboarding/cycling to the pier.	0.011s	Cut
16	Continues on the beach scene with a mid-shot of the singer putting her fists up in the air.	0.04s	Fade
17	This relates to the next scene with the main singer in a studio setting with the projector on their faces and doing the same action as she did in the beach (fist pump)	0.04s	Matched cut
18	Scene of the previous places that the band/friends went to	0.12	Montage
19	Slow motion and reverse editing of, the group of friends, on bikes/skateboards, holding sparklers/coloured smoke bombs	0.12	Slow motion, reverse editing
20	Long shot of the band/friends running on the beach (slow motion) with sparklers/colour smoke bombs.	0.10	Sequence shot
21	Studio performance, mid shot Editing is used to cut from main singer to band members, back and forth.	0.12s	Cross cutting
22	Wide shot, projecting videos onto the band, while switching back to the actual video using the same movements e.g. fist pumps.	0.14	Continuity editing
23	Montage of the scenes at a fast pace and then a mid shot of the band/friends walking along the shore and whistling.	0.09	Montage
24	End with them doing a fist pump.	0.04	Final cut