Andrew Goodwin’s Music Video Conventions

Andrew Goodwin identifies a number of key features which distinguishes the

music video as a form, which I should refer to in the future when producing my music video. 

-A relationship between music and visuals

-A demand from the record company for lots of close-ups of the main artist

-Artist develops their own star iconography in and out of their videos

-Reference to voyeurism (screen within screen, binoculars, cameras…)

-Intertextual references                                                                   

-Narrative, performance or concept based

-Particular genres may have their own video style and iconography
-A relationship between the lyrics and visuals (illustrating, amplifying or contradicting the lyrics)